Sep 15, 2008

Midwest Introduces Go Green by Colonial Candle

(Cannon Falls, MN) – Midwest, leading designer and manufacturer of premium Colonial Candle brand of candles and home fragrance products, introduces “Go Green by Colonial Candle,” the first 100 percent recycled wax candle collection from a major candle brand produced in a recognized “green” facility, underscoring the company’s continued commitment to the environment, and supporting independent retailers and their customers in their efforts to go green.

Made of 100% recycled wax and featuring recycled glass containers, the Go Green by Colonial Candle collection is also backed by a “green” production process. Go Green and other Colonial products are manufactured in Colonial Candle’s eco-friendly facility based in Elkin, North Carolina, which was recently recognized as an Environmental Partner for its voluntary on-going environmentally friendly practices, such as extensive recycling programs, installing and using energy-saving systems, and implementing an Energy Conservation Policy to reduce energy consumption.

Featuring light moss green-colored recycled wax, the Go Green by Colonial Candle collection is available in three formats, including a 6.5 ounce recycled glass filled container ($13 each suggested retail), 3 x 5 inch textured pillar ($12.50 suggested retail), and set of nine tealights ($8.50 suggested retail). All Go Green by Colonial Candle formats are available in four new, nature-inspired fragrances including:
Rain: Features fragrance notes of green, water, flower, fruit, musk and amber.
Bamboo: Features fragrance notes of green tea, lime, cassis, verbena, bamboo and woods.
Clean: Features fragrance notes of crisp florals, fruit and amber.
Fresh: Features fragrance notes of water, citrus, florals and sandalwood.

The Go Green collection is available for ordering now, with stock available for shipping starting in December 2008.

“We developed our new Go Green by Colonial Candle collection to support independent retailers’ eco-friendly product sales and efforts, not only because demand for ‘green’ products has skyrocketed, but because it’s the right thing to do,” says Midwest President Frederic Contino. “Go Green by Colonial Candle is the first collection made of 100% recycled wax and produced in a ‘green’ facility recognized as an Environmental Partner, so the entire production process is eco-friendly.”

Midwest sparkles as a national leader in the giftware industry, bringing independent retailers unique product designs, award-winning display ideas, innovative merchandising programs, outstanding customer service, and an experienced and enthusiastic sales team. Through our Colonial Candle brand, we bring independent retailers the highest quality, innovative premium candles and home fragrance products featuring on-trend fragrances and colors, effective displays and the Colonial Candle Promise. Through our Seasons of Cannon Falls brand, we offer a wide variety of exclusive holiday, seasonal, and everyday home decorations and gifts. And now through our Delight brand, we offer a complete collection of trend-forward candle accents to brighten the home. Please call 800-776-2075 or visit www.midwestofcannonfalls.com to request more information or locate a showroom near you.