Mar 11, 2011
NYGIF Offers Exhibitors Exclusive Market Readiness Training

WHITE PLAINS, NY, – A monthly series of “Market Readiness” webinars, address marketing and selling strategies, tradeshow operations and lead follow-up, begins in May for exhibitors participating in the summer 2011 New York International Gift Fair® (NYIGF®), August 13-18, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers 92 & 94. The series, which is produced jointly by NYIGF and Right Angle Strategies, offers four pre-show webinars and one post-show webinar, and includes a free, 15-minute business consultation during NYIGF.

“This valuable program, presented by industry veterans, covers strategies – from basic to advanced – for tradeshow success,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “Companies participating in NYIGF can really maximize their investment by incorporating these ideas before, during and after market week.”

The first four pre-show webinars will focus on pre-show marketing, sales techniques and tradeshow operations. The fifth and final webinar, which will be held one week after NYIGF, will address market follow-up. The cost per webinar is $10, unless otherwise noted, and registration will be available through NYIGF.com after April 1.

The first session, “Marketing Tools to Make Your Show a Success,” will be led by Right Angle Strategies and public relations expert Cathy Steel of Steel Associates. Topics will include pre-show direct marketing, advertising and public relations, telemarketing, onsite promotions and give-aways. It will take place Wednesday, May 4, from 2pm – 3:30pm EST.

The second pre-show webinar, “How to Generate Sales,” will address attracting buyers and engaging their interest; creating captivating booth space; interacting with buyers; and developing techniques to close the sale and obtain leads. Led by Right Angle Strategies, it will take place Wednesday, June 1, from 2:00pm – 3:30pm EST.

The third and fourth online sessions – both of which address tradeshow operations and logistics – will be produced by GLM’s Operations staff. The sessions, which will be split to address operational issues specific to the Javits Center and to the Piers, will address the NYIGF set-up manual and outline time-saving pre-show operations, set-up specifics and break-down instructions at each NYIGF venue. “NYIGF Piers 92 & 94 Operations Made Easy” will take place Wednesday, July 6, from 1pm – 2pm EST; and ” NYIGFJavits Center Operations Made Easy” will take place Wednesday, July 6, from 3pm – 4pm EST. Both of these sessions are offered to NYIGF exhibitors for free.

In the final, post-show webinar, “How to Manage Orders and Leads Generated,”Right Angle Strategies will cover closing sales, following up on leads, processing orders and payments and working with sales agencies. As part of the session, Adam Schrier of Whereoware.com will offer tips for maximizing post-show leads through the NYIGF Online Catalog Gallery. It will take place Wednesday, August 24, from 2pm – 3:30pm EST. Right Angle Strategies is a business strategy and coaching consultancy lead by gift and home industry veterans Stu Teller and Laura Blunt.

Information is available online atwww.rightanglestrategies.com. Webinar registrants can schedule in-booth consultations by emailing Stu@RightAngleStrategies.com. NYIGF is the nation’s premier gift, home and lifestyle marketplace, with 2,800+ exhibiting companies featuring an extraordinary breadth and depth of design-driven home fashion products and complementary giftware. Some 35,000 attendees from all 50 states and more than 85 countries worldwide are expected. Information and registration is available online at www.nyigf.com .


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