Aug 29, 2012

Chalk One Up for Fashion Angels

Fashion Angels Enterprises has tapped into the haute-est trend for tweens with one of its fastest selling products in the company’s history. The new Color Rox Hair Chox, a no muss, no fuss temporary hair color kit, which was launched this Spring is now available everywhere and is vividly tinting the curls of girls (and adults) worldwide.

“When we introduced Hair Chox, it was an immediate hit. It has really taken off this Summer and it’ll definitely be one of our top selling products of the year,” proclaims Bill Uzell, Executive Vice President of the company.

As evidence of the hot trend, Fashion Angels recently took part in The Big Toy Book Sweet Suite event during the 2012 BlogHer Convention in New York City, where more than 300 bloggers gathered to see the latest toys and children’s products at the Viacom building in Times Square. The Toy Insider Mom and host of the Sweet Suite event, Laurie Schacht, said, “There was so much buzz around Fashion Angels, especially the new Color Rox Hair Chox. By the end of the night, the party was filled with women, me included, rocking different streaks of color in their hair.”

The new Color Rox Hair Chox ($11.99 for ages 8 and up) offers fun, affordable experimentation with the tween trend of hair coloring. The Fashion Angles kit is a parent-friendly alternative to permanent or long-lasting messy hair dyes with an easy application that a child can do themselves or with friends, and the brilliant temporary colors simply wash out with shampoo. The kits include five temporary hair color chox stems (purple, pink, blue, orange and green) with comfortable applicator grips, as well as 24 beads, 24 rubber bands and a bead threader for more hair decoration alternatives. Fashion Angels also offers all of its Hair Chox color favorites as individual Chox ($3.99 each) sold separately.

In addition, through its agreement with Mattel, Inc. for the Monster High™ brand, Fashion Angels is now making a Monster High™ licensed version of its Hair Chox, the Monster High™ Freaky Fab Hair FX Hair Chox and Beading Kit, available.

Color Rox Hair Chox is added to Fashion Angels line of personal hair and accessory kits, such as the Fashion Angels Feather Fashion Accessory Kit, Braidzilla™ Bracelet Making Kit, Wrist Twist Bracelet Maker, 3D Nail Design Set, Tattoo Artist Kit, and T-Shirt Design Studio Set.

About Fashion Angels Enterprises:
The Milwaukee-based, Fashion Angels Enterprises (formerly known as The Bead Shop), was established in 1996, and quickly earned a reputation for designing and manufacturing high quality tween girls’ products. Beginning with craft and beading kits, Fashion Angels Enterprises now encompasses design and craft kits, an eco-friendly line, licensed product lines featuring Project Runway™, Barbie®, Hot Wheels®, Monster High™, Lalaloopsy™, a jewelry and accessory line, and pet products. The company’s mission is simple, but something its founders are deeply passionate about: Fashion Angels Enterprises is committed to designing and manufacturing the most innovative, fashion-forward, and safe products on the market. The company strives to provide customers with high quality products that teach valuable skills and ignite a creative spark within each of them. The company is also concerned about the world we live in and believes it’s important to help the environment. Its goal is to make as little impact on the environment as possible while still providing customers with exceptional products. Currently, Fashion Angels products are carried by over 10,000 retail stores in the U.S. and are distributed globally. For additional information, please visit the company website at www.fashionangels.com and for the most up to the minute information and to interact with Fashion Angels, like us on Facebook and follow us on Twitter.