Sep 11, 2013

Marvel Entertainment Teams With Hallmark On Marvel’s Guardians of the Galaxy

Marvel Entertainment, LLC announced today an exciting new collaboration with Hallmark Inc., the leading manufacturer of greeting cards in the United States, to feature next summer’s event film Marvel’s Guardians of The Galaxy in both stationery and social expressions products.

The product line will introduce gift and party accessories including greeting cards, wrapping paper and ornaments featuring the film’s intergalactic characters Peter Quill, Gamora, Drax, Groot and Rocket Raccoon.

Hallmark joins an ever expanding list of industry leaders lining up to create products based on this newest Marvel film franchise including Hasbro, Disguise, C-Life, Mad Engine and Sideshow Collectibles.

“There is so much excitement and enthusiasm in the marketplace for Marvel’s Guardians of the Galaxy,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “Hallmark joins an impressive roster of licensees who have formed the cornerstone of a merchandising program that will extend the film to consumers in fresh and interesting ways.”

About Marvels Guardians of the Galaxy

Marvel’s Guardians of the Galaxy is directed by James Gunn and stars Chris Pratt (Star-Lord), Karen Gillan (Nebula), Zoe Saldana (Gamora) and Benicio del Toro (The Collector). This action-packed adventure follows Peter Quill (aka Star Lord), Gamora, Drax, Groot and Rocket Raccoon, as they must join forces to defeat a cosmic force of epic proportions. Marvel’s Guardians of the Galaxy arrives in theaters August 1, 2014.

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visitmarvel.com.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers’ homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around seven strategic brand priorities: Disney Baby & Classic Characters, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, Marvel, and Lucasfilm. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney’s official shopping portals online are www.DisneyStore.com andwww.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving,www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.

FOR MORE INFORMATION CONTACT

Jeffrey Klein, Brian Reinert

DKC

212-981-5189/212-981-5198

Jeff_klein@dkcnews.com/brian_reinert@dkcnews.com

Lauren B. Purnell

Disney Consumer Products

818-544-0393

lauren.b.purnell@disney.com

Nidia Caceros

Disney Consumer Products

818-544-0399

nidia.caceros@disney.com