toys

ASTRA unveils 10 top toy trends for 2024

The American Specialty Toy Retailing Association (ASTRA) surveyed a group of independently owned retailers about the toy trends they’re seeing so far for 2024. “Our small retailers are on the front lines with consumers, having... more »

Aurora World launches new toy division

Aurora World is introducing a new toy division, dubbed “Aurora Toys.” According to the company, the move not only signifies a milestone for Aurora but also underlines the company’s commitment to its customers — retailers... more »

ASTRA identifies 8 top toy trends

The American Specialty Toy Retailing Association (ASTRA) has wrapped up its 2023 Marketplace & Academy show in Columbus, Ohio, where thousands of new toys were featured, from plush to science kits to puzzles to toys... more »

Toy Association unveils its Holiday 2022 STEAM Toy Guide

The Toy Association recently unveiled its "Holiday 2022 STEAM Toy Guide," which includes 30 officially accredited STEAM (science, technology, engineering, arts, and math) toys. Families can now shop the list of products, which includes hands-on... more »

Toy Association names top toy trends for holiday season

The Toy Association reported the top toy trends of the 2022 holiday season — from toys that immerse families in play experiences away from their devices, to purpose-driven play that introduces children to diversity, environmental... more »

Toy Foundation’s Toy of the Year Awards celebrate top toys and games

After two years of celebrating virtually, hundreds from the toy community reunited in Dallas Sept. 20 for the much-anticipated Toy of the Year (TOTY) Awards & Celebration, where the top toys and games of the year... more »

ToyFest 2023 plans underway

Earlier this year, The Western Toy and Hobby Representatives Association (WTHRA) announced the return of ToyFest to The Expo at World Market Center Las Vegas, February 27 – March 3, 2023. The Board of Directors... more »

The Toy Foundation releases the Toy of the Year Awards finalists

A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for this September's Toy of the Year (TOTY) Awards. A long-treasured event, The Toy... more »