Gift wrap and packaging accessories are trendy, fun and a quick sell. Find out how the category can not only help you boost sales, but also work as an effective marketing tool.
Gift shop ownership comes in all stripes and colors. With Mother's Day around the corner, we look at flourishing gift shops around the country managed by mother-daughter teams.
It's spring. Time to clean out your back room and take stock of your merchandise. Here are some tips on maintaining an organized and efficient back room.
Different clientele. Different approaches. Find out how retailer Aimee Smith manages the two branches of her Maryland store, 5 Wacky Women.
The recently passed Economic Stimulus Act has incentives that can help your business. Find out more.
Looking to drive more traffic to your store in the coming months? Here are some ideas that might work.
Want to bring some order to your store's back room? Here's a layout that can help.
Put your store's back room on your spring cleaning to-do list. Here are 10 steps to remember as you reconfigure your back room and help your business become an efficient and well-oiled machine.
You have stocked your shelves with unique merchandise and hired great staff. Now you need to drive traffic to your store! Targeted and regular advertising needs to be a critical element of your store's marketing strategy. This two-parter shows what works, and how to get the most out of your advertising dollars.
With somber news about the economy hitting the airwaves every day, GIFT SHOP talked to gift retailers and experts around the country to see how sales are faring. Find out what retailers like you are doing to weather the slowdown, and what you can do to keep sales strong at your store.
It's official: The green revolution is here to stay. As your customers become more eco-conscious, now is the time to incorporate elements borrowed from nature into your store's displays.
Patriotic retail products are always a big seller in the summer... stock up now!
Flowers are a spring staple, so showcase these vases for your customers.
Our Think Pink showcase displays hot products that support breast cancer awareness.
Stationery is hot, so stock these stylish notecards to increase your sales!
Planning your January inventory? Did you know de-cluttering and organizing routinely figures in your customers' top 10 New Year's resolutions? Here's a look at what you can stock to spur sales in the new year.
You'll do everything you reasonably can to increase the dollar amount per transaction. So work on increasing impulse buys in your store. Find out how to have your customers buying more products on an impulse.
As a gift-store retailer, you want to attract today's trendy, lip-gloss-sporting, Hannah Montana-loving tweens to your store. Find out why and how.
A retail showcase that displays some of the best eco-conscious products on the market.
Tucked into the drizzly Pacific Northwest, Seattle is bordered by magnificent Elliot Bay and two snowcapped mountain ranges that seem more like diamond necklaces than storm catchers. The soul of grunge music, Seattle is also a city with a rich maritime history. Here in the Emerald City, communities boast of independent gift shops as colorful and eclectic as the vendors, artists and owners who stock them full of unique gifts and innovative charm.
I have always admired the tenacity and passion of small retailers.