These helpful articles on marketing, management and operations will ensure your gift retail store is properly managed.
Get some prickly porcupines in your store? It might be difficult but you can keep every customer satisfied and ensure repeat business. Here's what to say (and do) in the most trying of customer service situations.
Most retailers are fully aware of the terms add-on selling and up-selling, each used to describe the concept of maximizing each sale. These concepts are especially important during the short holiday selling season, when the right sales techniques can mean the difference from being in the red or the black.
With a dip in the dollar, your store is likely to be visited by increasing numbers of international tourists. Find out how to make these customers (and your diverse, multi-cultural staff) comfortable in your store.
On almost every retailer's holiday "to-do" list is finding and training the right employees. Find out where to look for seasonal staff and how to motivate them.
Do you really listen to your customers? Find out how doing so can improve sales at your store.
Trade shows—love 'em or hate 'em, they should be an important event in your life as a businessperson. You get to see new products, renew old friendships, learn about industry trends, and develop a network of professional colleagues.
You have heard it before: Repeat customers are the foundations for your store's success. Customer data used well and targeted efficiently can deliver these customers to your door over and over again. Find out how.
Every customer interaction is a chance to make a sale. This is especially important during the holiday rush when many customers are harried and looking for quick solutions. Here are some ideas to maximize sales with both the rushed and the relaxed holiday customer.
It is no secret that the winter holiday season is the busiest and most profitable time of the year for gift store retailers like you. Here's a look at past retail sales data and what they could mean for this year's sales.
With sales of gift cards expected to reach $52 billion by 2012, the category is worth looking into. But how well will they work for you? Read on to find out.
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