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gift shop magazine


Gift Retail Management

These helpful articles on marketing, management and operations will ensure your gift retail store is properly managed.

Summer 2009

An Eventful Evening!

Yes, you have great products and competitive prices. But in this rough economy, if your customers are looking for even more reasons to shop your store, try hosting an event. A successful event can be fun for all and profitable for you!

Spring 2009

Fees for Nothing

marketing imageMerchants have suspected for years that the smoke screen of complexity that surrounds the fees they pay for credit card processing allows opportunists to scrape slices off their revenue.

Spring 2009

Ten Common Mistakes Companies Make in Pricing their Products or Services

marketing imageIn the course of our engagements, we have seen examples of good and bad pricing policies. The following is a list of ten of the most common mistakes companies make when pricing their products and services.

Winter 2009

The Price is Right! Or is it?

imageYou set prices for the merchandise you stock, customer sales ring the cash register and your store rakes in the profits. In essence, price drives profit. Sounds simple enough. But is it? Check out our basic pricing primer to find out.

Winter 2009

Dealing with Downtime in Your Business

imageLike most retailers, the holiday rush has now died down and you are looking to take stock and regroup for the new year. Here are some tips for taking control of your downtime while creating business for '09.

Winter 2009

Conquering the Credit Crunch

imageAre tight economic markets leaving you squeezed? Find out how you can gain access to the credit you need, to pay your bills and grow your business.

Fall 2008

The Care and Feeding of Difficult Customers

Get some prickly porcupines in your store? It might be difficult but you can keep every customer satisfied and ensure repeat business. Here's what to say (and do) in the most trying of customer service situations.

Summer 2008

'Tis the Season to be Hiring

On almost every retailer's holiday "to-do" list is finding and training the right employees. Find out where to look for seasonal staff and how to motivate them.

Summer 2008

Twelve Tips To Shop the Trade Shows

Trade shows—love 'em or hate 'em, they should be an important event in your life as a businessperson. You get to see new products, renew old friendships, learn about industry trends, and develop a network of professional colleagues.

Summer 2008

Parsing The Numbers

It is no secret that the winter holiday season is the busiest and most profitable time of the year for gift store retailers like you. Here's a look at past retail sales data and what they could mean for this year's sales.

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