Companies discover MySpace marketing

by Leigh Jones
GalvestonDailyNews.com

Jeff Nielsen, owner of Island Bicycle Co., has 936 friends.

That number is not a reflection of his personal popularity but of his marketing savvy. Not all of his friends are customers, but they might be, something Nielsen plans gradually to take to the bank.

The island cycle shop is one of dozens of local businesses taking advantage of the social networking site MySpace to promote products and services and reach out to potential customers.

"It's an enormous marketing tool," Nielsen said. "It's not just for kids. It's become a communication highway for everyone."

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