Apr 1, 2012

Well-Defined Goals Help Ensure Social Media SuccessBy SouthCoastToday.com

When Comcast was looking to decrease the number of customer service calls it was getting, it turned to Facebook to better engage with its customers.

When Giant Glass wanted to reach out to university students to expand its automotive glass market, it chose Twitter to help connect with them.

What works best about these strategies, according to local social media researcher Dr. Nora Ganim Barnes, is not the site chosen but the fact that both companies began by identifying their goals first and only then selected the best social media tool to use.

Read complete article »