Oct 27, 2014

Ready for the Holidays? 5 Small Business Saturday Survival TipsBy Brittney HelmrichBusinessNewsDaily.com

With holiday shopping expected to grow this year, Small Business Saturday is a great time for small retailers to increase their profits and customer bases.

According to a recent forecast by consulting and financial advising firm Deloitte, US holiday shopping and sales are expected to grow by as much as 4.5 percent in the 2014 season, with purchases expected to total between $981 billion and $986 billion.

The study also found that more consumers are becoming aware of Small Business Saturday. In 2013, consumers who knew about Small Business Saturday spent $5.7 billion with independent merchants that day, which is up 3.6 percent from 2012, according to a survey from American Express.

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