October 25th, 2007
Russ Berrie U.S. Gift, Inc. Introduces Over 600 New Products In 2008
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Russ will debut new Baby, Christmas, Mother’s Day, Shining Stars , Softies , Wedding lines and more at the Atlanta, Chicago, Dallas, L.A., and New York gift shows.

Shining Stars interactive plush received high accolades this year, named to the Toys”R”Us and KB toys Holiday 2007 Hot Lists and chosen as an All-Star on the coveted Toy Wishes Magazine holiday list.

The RUSS Softies collection has lots of new, innovative plush including the Yomiko New Borns Just like their “parents”, this assortment of plush dogs, giraffes, elephants, and more are considered some of the most realistic plush on the planet.

The RUSS Baby line combines brilliant colors and bold patterns with unique shapes, textures, and sounds to produce Bright Beginnings for babies and toddlers.

RUSS Wedding offers new frames that capture each part of love’s journey from engagement to anniversary.

RUSS Christmas 2008 features traditional themes such as Homespun Holidays to decorate home and hearth as well as trendy personal and decor accessories such as Joy To The Girl stocking and hats. The 2008 RUSS Gifts For Her Deco line features the glamour, and opulence of one of the most celebrated periods in history in an upscale collection of personal accessories perfect for Mother’s Day. Mama Said Shirley Bear touch-activated plush bear moves her lips and sings the song “Mama Said” while her baby cub be-bops along and joins in on the chorus.

The RUSS 2008 Gifts For Him collection offers lots of warm and whimsical ways to touch dad’s heart. Yackety Yak Jack the hilarious touch-activated plush dog moves his head while he sings “Yakety Yak”. His young pup moves his head and chimes in with the backup refrain while Dad responds, “Don’t talk back”!

Sincere expressions of faith, hope and joy are found in the RUSS I Believe collection. New this year is Beloved Blessings , a unique scripture based line of gifts sure to appeal to the faithful. We’ve also added heavenly new messengers to the best selling Power Of Believing inspirational collection. The Valentine’s Day 2008 collection includes a new assortment of gifts including a selection of plush, like Haley the Kissing Hedgehog and Roarik the Dancing Lion.

New this year in the RUSS 2008 Spring collection is an assortment of fabulous gifts including contemporary personal and home decor accessories in the Metro Garden Collection, and amazing new plush like Quackles who’s happy to show off his dancin’ moves to the tune of “Camptown Races”. But don’t ruffle his feathers by trying to lift him up by the neck or he’ll flap his wings and squawk at you.

The new Every Day is a Gift Collection includes functional items such as the Get Outta Town leatherette passport covers and luggage tags and the Enchanted Hollow fairy figurines which teach us to “believe”. The Mind Your Own Business collection includes an assortment of anything-but-motivational office accessories of talking dolls, mugs, plaques, and memo pads with hilarious messages such as “How can I think outside of the box when I work in a cube?” Sure to hit home with anyone who’s workin’ for a livin’.

For almost forty years, Don Freeman’s Corduroy has been one of the most beloved bears in literature. Applause makes the adventures of Corduroy Bear come alive with a new assortment of plush, bookmarks, pens, backpack clips and paperback books. For more information, visit russberrie.com.

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