Mar 19, 2008

Portland Gift & Accessories Show Pre-Show Report

White Plains, NY – The National Stationery Show will launch a dedicated paper crafting seminar track at the 2008 edition, in response to growing consumer demand for unique paper crafting products, scrapbooking supplies and handmade greetings. Presented by Scrapbook Retailer magazine, the seminars will address how social stationery retailers can draw this new customer base to their stores and increase their bottom line.

“The paper crafting seminar track is designed to educate and inspire a broad cross-section of attendees, from veteran scrapbook retailers to social stationery shops looking to expand into this key segment,” said Patti Stracher, show manager. “Both groups will learn how to attract paper crafting enthusiasts, and generate additional revenue from this growing product category.”

The 2008 paper crafting seminar track will feature:

A Conversation with Andrea Grossman

Monday, May 19, 2008, 8:15 – 9:00 am

Jacob K. Javits Convention Center, Room 1C02/03

Scrapbook Retailer Executive Editor Beth Mauro sits down with Andrea Grossman, president of Mrs. Grossman’s Paper Company, to discuss the success of the company and how it evolved to become “America’s favorite sticker company.” Tickets are $35 in advance and $40 onsite. Program fee includes breakfast as well as the “Understanding the Scrapbooker” seminar immediately following this program.

Understanding the Scrapbooker

Monday, May 19, 2008, 9:00 – 10:00 am

Jacob K. Javits Convention Center, Room 1C02/03

In this session, Scrapbook Retailer Executive Editor Beth Mauro and Memory Makers Executive Editor Beth Williams will profile scrapbook consumers and their different needs depending on their level of experience. They will highlight current trends and opportunities for stationery retailers to reach out to this customer base. Tickets are $35 in advance and $40 onsite and include the preceding breakfast presentation, “A Conversation with Andrea Grossman.”

There’s Gold in Scrapbooking

Tuesday, May 20, 2008, 11:00 am – 12:00 pm

Jacob K. Javits Convention Center, Room 1C02/03

In this panel session led by Scrapbook Retailer Executive Editor Beth Mauro, scrapbook product suppliers will identify opportunities for retailers to maximize the use of scrapbooking and stationery products by paper crafters. Ideas for in-store education and proactive communication with this audience will be discussed. Tickets are $20 in advance and $30 onsite.

Merchandising to Reach the Scrapbooker

Wednesday, May 21, 2008, 11:00 am – 12:00 pm

Jacob K. Javits Convention Center, Room 1C02/03

In this session, moderated by Scrapbook Retailer Executive Editor Beth Mauro, industry experts will share how stationery store owners can appeal to paper crafters through innovative merchandising efforts. Learn how to display the products you already sell to appeal to scrapbookers. Also, opportunities will be discussed for creating a scrapbooking department within your store with minimal floor space and effort. Tickets are $20 in advance and $30 onsite.

Scrapbook Retailer is the leading trade publication for the scrapbooking and paper crafts industry. It offers content specific to industry trends and products as well as valuable information for retailers of scrapbooking products.

Registration for the paper craft programs, as well as other business-building and trend focused seminars, is available online, at nationalstationeryshow.com/showinfo/programs.html. To purchase tickets by mail, send checks (payable to GLM, a dmg world media business) to GLM Customer Relations, Department NSS, Ten Bank Street, White Plains, NY 10606-1954. To purchase tickets by fax, send credit card information to (914) 948-5440.

The 62nd annual National Stationery Show will be held Sunday, May 18, through Wednesday, May 21, 2008, at New York City’s Jacob K. Javits Convention Center. The Show will feature 1,300 exhibitors and attract some 15,000 attendees.

The National Stationery Show is owned and managed by GLM, a dmg world media business. For exhibitor information, contact Arque McCarthy-Grimes, exhibit sales manager, at GLM, Ten Bank Street, White Plains, NY 10606-1954. Telephone (914) 421-3275. Fax (914) 948-2918. E-mail arque_grimes@glmshows.com. Attendee information is available by contacting GLM’s Customer Relations Department, at (800) 272-SHOW or (603) 665-7524. Additional information and registration is available online at nationalstationeryshow.com.