Aug 13, 2008

Derbe Unveils BIODERBE Organic Skin Care Line

Florence, Italy – Derbe, a leading manufacturer of natural skin and hair care products since 1966, announces the launch of its newest organic skin care collection BIODERBE. Products in the BIODERBE line provide a natural solution to skin care through an innovative combination of organic plants and vitamins.

“We developed the original formula of BIODERBE to contain the most natural active principles extracted from plants that will enrich the skin with long-lasting luminosity and vitality,” says Mauri Cresci, Derbe’s owner and creative director.

Cresci and his creative team spent more than two years perfecting BIODERBE’s proprietary vitamin complex formula, VISDERBE. The original formula, certified organic by the Food and Drug Administration (FDA), effectively fights the signs of time on the skin by relying on the natural synergy of Vitamins C and PP, also known as Vitamin B3.

Skin Care for All
BIODERBE is a collection of “intelligent cosmetics” ideal for women of all skin types and ages, says International Sales Manager Stefanie Bucchieri. The molecular structure of products in the BIODERBE line ensures that users receive safe and effective hydration that their skin type requires for rejuvenation.

“In the past, there were separate types of cosmetics for those with dry, oily, normal and sensitive skin,” says Bucchieri. “Unlike many cosmetics that can be too oily for younger skin, BIODERBE’s ‘smart creams’ adapt to every skin by nourishing from deep inside while keeping the skin’s surface hydrated yet dry.”

In addition, all BIODERBE products are pH balanced, do not contain substances made from animals and are not tested on animals, contain no alcohol, OMGs, dyes or SLS, and are nickel tested.

“There is a large majority of women who have skin that is sensitive to nickel, and yet the use of nickel still remains prevalent in the cosmetics industry,” Bucchieri says. “BIODERBE offers a safe, natural solution for those that have allergies to this particular metal.”

Benefits by BIODERBE
BIODERBE is a modern and revolutionary treatment for complete and effective hydration. Its unique formula acts as a facial de-tox that counteracts everyday stress, pollution and free radicals and helps boost the radiance and brightness of a woman’s face, giving it new vigor and tone. BIODERBE’s deep hydration replenishes vitamins and nourishes the skin giving it a smooth and firm appearance and reducing fine lines.

Products in the BIODERBE collection include Eye and Lip Lift Cream, Eye Gel for Puffy Eyes, Gentle Makeup Remover, Two-Stage Cream Soap, Rebalancing Toner, Emulsion 1 Day Treatment and Emulsion 2 Night Treatment. Because products are highly concentrated, when used daily each product will last for a minimum of three months.

High Quality Results in FDA Certification
Derbe maintains an ongoing commitment to quality. As Derbe first prepared to launch the BIODERBE line in the Japanese market, products were required to meet the country’s exceptionally high standards for quality and control. As a result, all of Derbe’s raw materials are continuously tested before starting the manufacturing process followed by double testing on all finished products. Testing is conducted first at the firm’s plant in northern Florence and then with an outside firm.

“Quality is at the very essence of our philosophy,” Bucchieri says. “The BIODERBE collection is for women who are concerned about what is good for their body and place high value on product quality.”

Thanks to the company’s strong beliefs in product quality, Derbe quickly secured an “FDA certified organic” label for the BIODERBE line. The approved raw materials used include the VISDERBE vitamin complex, Echinacea, Meadowfoam, arate butter, rice sugar and rice bran, sweet almond and sesame oil.

The BIODERBE collection can be found in select locations in the United States, Europe, Japan, China and Dubai. Look for BIODERBE at resorts like the Trump Taj Mahal, Atlantic City, fine stores, luxury spas & salons or visit www.gaiatree.com orwww.shoplondons.com. About Derbe
Located in Florence, Italy, Derbe has been a leading manufacturer of natural skin and hair care products since 1966. To maintain the beneficial properties of the herbs used to make Derbe products, plants are grown in the laboratory at optimal temperatures and humidity conditions. Derbe laboratories have been designed to prevent the contamination of plants. Throughout all production phases, plants only come into contact with inert substances which do not alter their characteristics in any way. Product ingredients are prepared according to the strictest international standards and subjected to exacting microbiological and physical-chemical controls. In addition, Derbe products do not contain substances made from animals and are not tested on animals.