Oct 27, 2010

Plan Your Year with New Bella Sara™ Calendars

Seattle, WA – Today, Hidden City Entertainment, Inc., the rights holder of Bella Sara, announces a new licensing agreement with Rizzoli USA. Brokered by Sharon Bennett of Bennett Branding, the deal permits the licensee to produce a 2012 Bella Sara-themed wall calendar in the U.S., Canada, New Zealand, Australia, South Africa, and Chile.

Scheduled to arrive in stores during the 2011 holiday season, the Rizzoli USA-licensed Bella Sara calendars will be available in the mass market, bookstores, specialty retailers, and online.

“Horse and fantasy fans will be awed by the calendar,” stated George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc. “The beautiful artwork of the Bella Sara brand is one of the most popular aspects of this property.”

Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys “R” Us, Amazon.com, and specialty stores. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.

For more information, visit www.hiddencityentertainment.com, or e-mail the company at publicrelations@hiddencityentertainment.com.

About Bella Sara™
Bella Sara is a magical world of horses where girls engage their imaginations. Originally launched as a trading card property in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls with positive messages and enchantment. After its introduction to North America in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international entertainment property. Products include secret codes that unlock a virtual world. By entering these codes at BellaSara.com, girls can play games, complete adventures, adopt horses, and personalize their own avatar.

About Hidden City Entertainment, Inc.
Hidden City Entertainment, Inc., a venture-backed game publisher, headquartered in Seattle, Washington, develops and markets interactive games to players and collectors of all ages. The company is best known as the rights holder of the Bella Sara™ brand, a mainstream entertainment property for girls ages 5 to 12. The inspirational, horse-themed brand was originally launched in North America in March of 2007 and was taken globally shortly after. For more information, visit www.hiddencityentertainment.com.