Feb 8, 2011

Top Chef Contestant Helps Launch New Soap Collection

Hawthorne, NJ – Former “Top Chef” contestant, celeb chef, restaurant owner, “green freak” and new mom Nikki Cascone joined Barbara Bruce-Ross, president and owner of B. Witching Bath Co., to help launch the company’s new Kitchen & Garden Soap Collection at their Ex-Tracts booth during the New York International Gift Fair on Monday January 31, 2011.

Visitors were pleasantly surprised to be greeted by Cascone, a favorite contestant from the show’s Season Four, as she mingled with buyers and spoke to guests about the importance of using proper hand care while in the kitchen. Already a fan, Cascone also talked about the new Kitchen & Garden products: Spearmint Kitchen & Garden Soap, Spearmint Lotion and the brand-new Culinary Soap.

About the products
The new Spearmint soap and lotion are clean and refreshing smelling with mild, minty and sweet notes that don’t release any medicinal fragrances. Made with essential oils and naturally antibacterial Tea Tee oil, the Spearmint collection is paraben and sulphate free. The soap and lotion wholesale for $5.75 and $6.75 respectively.

The Culinary Soap was also introduced by Cascone as her new favorite to use while working in the kitchen of her new restaurant Octavia’s Porch in New York City. Designed to exfoliate hands with natural walnut shell particles, the soap helps alleviate rough patches from the cuts and burns chefs often get while cooking. Uniquely blended with traditional cooking ingredients to embrace the traditions of culinary herb gardens from around the world, the soap wholesales for $3.00.

“Our partnership with Nikki was a natural fit to help launch the new scent and Culinary Soap because every addition to our best-selling Kitchen & Garden collection is conceived with discerning chefs, like Nikki, in mind,” says Bruce-Ross of the launch. “We’re very proud of our affiliation with Nikki and that she’s a B. Witching fan.”

The Kitchen & Garden Hand Soap is available for wholesale purchasing by calling 973.423.1820 and retails at bwitchingbathco.com and over 200 boutique and specialty stores nationwide. As are all B. Witching products, the Kitchen & Garden Soap collection is proudly made in the USA.