It's a Brand's New Day at C.R. Gibson

Press Release

C.R. Gibson, a leading manufacturer of fine gifts commemorating life’s celebrations, announces the launch of its Brand's New Day campaign for January 2012. The campaign sets the stage for the company's largest-ever product introduction, marking a significant expansion of product into new and existing categories that preserve, create and celebrate memories. Building on a long history of licensing success, the company is teaming up with a slate of today's freshest artists to enhance its "house of brands" portfolio across major lifestyle categories. C.R. Gibson will unveil all new product starting at the Atlanta Gift Show in January in its newly remodeled showroom, Building 2, Suite 1837. Major events featuring the artists are planned to celebrate the new direction as well as christen the new showroom space. C.R. Gibson is represented nationally by OneCoast/National Division One, and all Brand's New Day introductions will be featured in OneCoast showrooms in Dallas (Suite 256) and Las Vegas (C-803) in addition to C.R. Gibson's showroom in Atlanta.

"It is an exciting time at C.R. Gibson. We are taking our 141-year-old company to new places―forging a new history, one that brings together our greatest strengths and pushes our business forward in meaningful ways for our customers and the industry," notes C.R. Gibson President Laurie Gilner. "What you are witnessing today is nothing short of a reinvention of our company―you don't earn a legacy like C.R. Gibson has without reinventing yourself many times in 141 years. It is why C.R. Gibson has the trust and respect it does, and the longevity of success. And, we couldn’t be more thrilled to have chosen OneCoast, our national sales team, to partner with on this important launch."

The Brands of Brand's New Day
With more than 20 artists represented in the January 2012 line, there are many stories that weave the fabric of Brand's New Day. Artists making a bright impact include Cid Pear, Dena, Emily Green, iota, Jessie Steele, Jill McDonald, Lolita, Michael Healy and Susan Winget. Dramatically expanded collections include kitchen, baby & kids, photo albums, social stationery, premium stationery, casual entertaining and women’s fashion accessories.

"We couldn't be more thrilled to bring these creative voices to the marketplace in a brand's new way," adds Gilner. "C.R. Gibson has been trusted with preserving memories since 1870. In 2012, we aim higher with our vision to mark and inspire the special occasions, as well as the everyday moments of a life lived beautifully. This January, if you haven't seen C.R. Gibson lately, you haven't seen C.R. Gibson!"

Atlanta Show Events Planned for the January 2012 Launch
(all events take place in the C.R. Gibson showroom, AmericasMart Building 2, Suite 1837)

Meet the Artists of C.R. Gibson + Ribbon-Cutting Event
Thursday, January 12, 2012 | 5:00 - 7:00 PM
C.R. Gibson will kick off the Atlanta show with a special ribbon-cutting ceremony recognizing their newly remodeled space and a "Meet the Artists" event where retailers can meet the fresh faces and industry icons behind new products debuting at the show. Select artists will conduct product signings throughout the evening: Claire & Helena Steele (Jessie Steele), Kelly Alford (iota), Working Girls, Susan Winget, Michael Healy and Jill McDonald.

C.R. Gibson Customer Appreciation Extravaganza
Friday, January 13, 2012 | 5:00 - 7:00 PM

A lively celebration including giveaways, drawings for prizes, delicious food and libations.

Individual Artist Signings
Starting Thursday, January 12 and continuing through Saturday, January 14, C.R. Gibson will host individual artist signings. The final schedule will be released closer to the show.

Full pricing and order information is available by request at C.R. Gibson Customer Service 800.243.6004 and dealer website, crgibsondealer.com. C.R. Gibson's 2012 wholesale catalog will be available after January 1, 2012.