Messe Frankfurt Exhibition: The Christmasworld highlights at a glance

Press Release

Future-oriented trends, spectacular special shows, creative designer Christmas trees and much more Christmas: the festival of festivals offers a host of opportunities for creativity. From decorating the home, via shop-window dressing, to elaborate indoor and outdoor lighting, there are no limits on imaginativeness. And when Christmasworld – The World of Event Decoration – opens its doors from 27 to 31 January 2012, buyers from all over the world will be able to see this multi-faceted spectrum for themselves. Christmasworld offers not only the most extensive range of products for all festivities of the year but also numerous special events and spectacular special shows. “One of my aims as the new Director of Christmasworld is to present the variety of themes and trends in more special shows and highlights, and to thus make them more tangible for trade visitors”, explains Eva Olbrich, Christmasworld Director. "Over the past months, we have re­searched widely and can now put together a multifarious com­plementary programme offering something for all of our visitors”, adds Eva Olbrich.

Future-oriented trends in the Trend Show (Galleria 1)
What will next year’s Christmas-tree decorations look like? How will the wedding table be decorated? Which autumnal accessories give the home the right atmosphere? Visitors will find the answers to these and many other questions about the colours and materials for seasonal decorations at the Christmasworld Trend Show in Galleria 1 where the design studio bora.herke.palmisano is staging four worlds of style for the 2012/13 season on behalf of Messe Frankfurt. The Trend Show provides inspiration for compiling fashionable assortments, shop-window dressing, etc. The studio’s design experts will hold daily tours of the special show and, afterwards, explain the impact and interpretation of the trend themes in special shows. A trend brochure covering the most important colours, materials and designs will also be available free of charge at the Trend Show information stand.

Spectacular: ‘Happy Christmasworld’ (Hall 9.0 D90)
Christmas has innumerable facets: some prefer a classic look, others love variety and experiment with modern decorations while for others Christmas is the festival of bright and flashy lighting. With ‘Happy Christmasworld’, the designers of ‘2Dezign’ have created an impressive presentation showing how the various decoration elements can be perfectly combined to suit all tastes. ‘Happy Christmasworld’ is an atmospheric exhibition revolving around the various festive styles, from colourful to classic, and gives buyers inspiration for compiling their collections. The individual themes give rise to a variety of widely differing motifs with one thing in common – all are created by a sea of fresh and artificial flowers.

Creative designer Christmas trees with ‘Les Sapins de Noël & Christmasworld’ (Hall 11.1 B50)
The ‘Les Sapins de Noël des Créateurs’ association has been making good use of creative potential of Christmas for some 16 years now. Every year, the association invites international artists from the fields of fashion, architecture and design to create their own personal Christmas trees, which are then auctioned for a good cause at an exclusive benefit event in Paris. Christmasworld is the new main sponsor of this project and will bring one of the precious trees to the fair in Frankfurt am Main. And this tree will be the work of none other than renowned fashion designer Jean-Paul Gaultier. Not only will exhibitors and visitors be able to admire the Christmas tree during the trade fair, they will also be able to take part in the raffle to win this delightfully decorative item at the end of the show. Moreover, the charitable notion behind the promotion will also receive support: Messe Frankfurt will be making a donation in aid of the children's charity "L’Enfant à l'hôpital", which was founded by the French President's wife, Carla Bruni-Sarkozy.

Natale in Italia (Hall 11.1)
According to religious tradition, the first nativity scene was created at the request of St. Francis of Assisi in Italy in the 13th century. In the early 14th century, nativity scenes became popular throughout Italy and spread from there around the world. With the ‘Natale in Italia’ special show, Christmasworld presents a creative and artistic land­scape of nativity scenes and, with this visual and culinary excursion to Italy, one of the most attractive and well-known Christmas traditions.

Belgian Market Place (Hall 9.0 E18)
Belgium has much to offer and visitors to Christmasworld have the chance to see for themselves. All anyone entering Hall 9.0 has to do is follow the delicious smell of waffles straight to the Belgian Market Place where genuine Belgian delicacies make visiting the fair a real treat. This meeting place is ideal for networking, making contacts and relaxing. Additionally, Belgian exhibitors present new products for florists, as well as high-grade planters, bowls and silk flowers.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com