Feb 17, 2012

Byers’ Choice Announces 2012 Product Launches

While for some, the holiday season may have come and gone quickly, artisans at Byers’ Choice—makers of the handcrafted Caroler figurines—intend to keep the Christmas cheer going. The company is debuting its newest products for 2012 after their successful introductions at the winter market trade shows.

Some of the new Carolers include a Firefighter and accompanying Dalmatian Dog, complete with his very own fireman’s helmet. Camouflage Santa, a military-inspired Caroler bearing a stuffed animal and holiday-wrapped presents, is also a new addition to the Byers’ Choice line.

“After sharing such a wonderful holiday season with our fans in 2011, we’re truly excited to unveil these new Carolers to our retailers for 2012,” said Joyce Byers, founder, designer and mom of Byers’ Choice. “We know that the variety of these new Carolers will greatly complement the Byers’ Choice line.”

A very special addition to the 2012 product launch is the Holy Family collection of Carolers. The Carolers are part of a brand new series portraying the Christmas nativity scene. The nativity series includes Mary, Joseph and baby Jesus, all of which will be available at retailers this year. Shepherds, Kings and Angels will be added to the collection over the next few years. The three-piece Holy Family has a suggested retail price of $150.

Beyond the figurines, Byers’ Choice is also debuting a musical wooden advent calendar, which plays six different tunes when a door is opened. The songs rotate randomly, playing some of the most popular carols of the season.

These new Carolers and other decorative goods can be bought at participating local Byers’ Choice retailers and will be available for purchase online later this year.

To see all of the 2012 additions from Byers’ Choice, please visit www.byerschoice.com.