Jun 18, 2013

French Bull and Jarden Consumer Solutions Bring Deliciously Fresh Flavor to the Kitchen with New Product Line at Target

French Bull, the lifestyle brand that spans boundaries from the home to the street, has become as limitless as the spectrum from which it draws its inspiration. The international brand now adds a striking look to the kitchen through its licensing collaboration with Jarden Consumer Solutions, offering consumers a chance to express their individual personality with French Bull’s pop culture signature style and leading appliance brands, Crock Pot®, Mr. Coffee® and Oster®.

The collection will introduce a line of staple kitchen appliances which include a Crock-Pot® Slow Cooker; Mr. Coffee® Coffeemaker; Oster® Blender and Oster® Toaster, individually and uniquely enhanced by French Bull’s unmistakable patterns and palette. Dressed in French Bull’s most popular designs, including the best-selling Ziggy pattern, Jarden Consumer Solutions’ products will exclusively debut and be available at all Target stores beginning July 2013. A great way to instantly remodel the kitchen, this partnership aims to offer Target’s fashion-focused guests a designer collection of small kitchen electrics which displays French Bull’s LIVE VIVID message.

“The opportunity to re-envision these three iconic American brands with our upbeat point of view is exhilarating. Having Jarden Consumer Solutions as our partner lends great assurance of the appliance’s quality and dependability to the consumer and I hope French Bull designs give new meaning to the art of cooking!” said Jackie Shapiro, French Bull’s founder.

As a complementary expansion to French Bull’s dinnerware, culinary fans can distinctly add flavorful style right on top of the kitchen counter. IMG Licensing, a division of IMG Worldwide, the sports, media and fashion company, negotiated the licensing contract on behalf of French Bull.

About French Bull
Since FRENCH BULL’s debut in 2002 with their line of melamine ware with a modern spin, French Bull’s vision has grown into an international lifestyle brand with licensing partners and distributors around the globe. Boasting the pop culture signature style of designer Jackie Shapiro, French Bull’s mastery of pattern and color has come to life in a wide range of products from the home to the streets and is represented and recognized in over 25 countries and 5,000 independent retailers. Through their partnerships with an array of likeminded manufacturers French Bull has been able to create new uses for color and pattern that extends its reach and its LIVE VIVID message. www.frenchbull.com

About Jarden Consumer Solutions
Jarden Consumer Solutions (JCS), a subsidiary of Jarden Corporation (NYSE:JAH), is a leading consumer products company that designs, manufactures and markets, nationally and internationally, a diverse portfolio of consumer products under world-class brands such as Bionaire®, Breville, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, skybar™, Sunbeam® and VillaWare®. JCS is headquartered in Boca Raton, Florida. More information about JCS can be found on the Web at www.jardencs.com.

About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.

About IMG LICENSING
IMG Licensing is the world’s premier independent licensing agency with an unrivaled 40-plus year track record of success. In addition to being ranked number one in sports licensing, IMG Licensing also offers leading expertise in a number of other markets and services, including corporate trademarks, brands, entertainment and celebrity properties. More information is available at www.imgworld.com. Follow us on Twitter and Facebook.