Sep 19, 2013

French Bull Inks Licensing Agreement with Bardwil Linens For Contemporary Home Textile Line

French Bull, the fashion forward lifestyle brand will now add a striking new look to home décor in an exciting new licensing collaboration with Bardwil Linens on Table Linens, Kitchen Textiles and a Bath Collection.

The new product line will be comprised of collections across bath, table linens and kitchen textiles. Each category will include a variety of specialty merchandise including embellished bath towels, bath rugs, beach towels, table linens: tablecloths, placemats , kitchen towels, dish cloths with each product category offering accessories Collections will be available in retail late Spring 2014.

Fashion-focused retail channels are the intended distribution for the new collection, which joins other popular French Bull licensed categories, such as lap top covers, lunch bags, beverage carriers, gift bags, greeting cards, and stationery.

IMG Licensing, a division of IMG Worldwide, the sports, media and fashion company, negotiated the licensing contract on behalf of French Bull.

Alan Kennedy, Bardwil President said, “French Bull is the most exciting and vibrant brand we have encountered which will present a whole new dimension to the Home Textiles Industry. It will be a wonderful complement to the more traditional brands marketed by Bardwil.

French Bull founder Jackie Shapiro said, “We are very proud and excited to be collaborating with such a well respected company. Having Bardwil Linens as our partner with tabletop linens, bath and kitchen textiles assures the French Bull brand continues to extend its Live Vivid! Lifestyle brand. We look forward to continuing both of our company’s strong tradition of delivering high quality products with cutting edge design to consumers.”

“French Bull with its innovative designs and signature colorful patterns offered Bardwil brands an opportunity to explore new product categories with an eye toward the fashion conscious consumers,” said Randy Klein, Vice President IMG Licensing. “ The partnership makes sense from a style and value perspective.

About French Bull

Since FRENCH BULL’s debut in 2002 with their line of melamine ware with a modern spin, French Bull’s vision has grown into an international lifestyle brand with licensing partners and distributors around the globe. Boasting the pop culture signature style of designer Jackie Shapiro, French Bull’s mastery of pattern and color has come to life in a wide range of products from the home to the streets and is represented and recognized in over 25 countries and 5,000 independent retailers. Through their partnerships with an array of likeminded manufacturers French Bull has been able to create new uses for color and pattern that extends its reach and its LIVE VIVID message.

About Bardwil Industries

Bardwil Industries has been the Gold Standard in table linens for over 100 years. In the last decade they have extended their product class offerings to include Kitchen and Bath textiles and accessories. Bardwil offers a palette of Blue Chip Brands including Lenox, Tommy Bahama, Isaac Mizrahi, Dena, Waverly, and most recently French Bull. Bardwil is headquartered in New York City with Divisions in New Jersey and Ohio.

About IMG Licensing

IMG is the premier brand licensing company in the world with properties that represent more than $8 billion in global retail sales. With more than 50 years of experience, IMG Licensing, a division of global sports, fashion, and media leader IMG Worldwide, provides unparalleled licensing resources and services to build and market existing and emerging brands. IMG Licensing currently represents some of the top global sports, entertainment, and lifestyle brands in the world. IMG has been ranked the No. 1 Licensing Agency by License! Global Magazine in its annual Top 20 ranking since 2009. More information is available at img.com.