These helpful articles on marketing, management and operations will ensure your gift retail store is properly managed.
Most retailers are fully aware of the terms add-on selling and up-selling, each used to describe the concept of maximizing each sale. These concepts are especially important during the short holiday selling season, when the right sales techniques can mean the difference from being in the red or the black.
You have heard it before: Repeat customers are the foundations for your store's success. Customer data used well and targeted efficiently can deliver these customers to your door over and over again. Find out how.
Looking to drive more traffic to your store in the coming months? Here are some ideas that might work.
Proponents of sensory marketing say it encourages customers to linger (and therefore buy more) in your store. The big boys spend millions on sensory marketing, but can it work on a limited budget in your store? Find out.
Press coverage is an important part of your store's marketing and public relations strategy. Find out how you can impress the press and get noticed!
As a small business owner, it's almost certain that you're frequently asked to donate money to local charities, to sponsor neighborhood Little League teams and to supply products for school or church auctions. Making these gestures is commendable. But what if there was a way to engage your customers to help with your philanthropic efforts? You'd surely make a greater impact in your community and, possibly, the world.
What's the magic key that unlocks a trend for in-store parties? Merchandising has taken a cue from the special events and weddings industry: Make your party an experience. Anyone can set out a platter of finger sandwiches and punch. Your party, with the special additions featured in this article, will stand out as marketing genius that delivers on many levels: appeal to individual shoppers, group attraction, media coverage, and repeat visits from loyal customers.
Postcards are fast, easy and inexpensive. For gift shop owners who want to get the word out and don't want to waste time—or money—postcard mailings are a great way to draw traffic and generate sales. Just follow these five steps to develop your own high-impact postcard program. You'll be mailing in no time!
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