These helpful articles on marketing, management and operations will ensure your gift retail store is properly managed.
With sales of gift cards expected to reach $52 billion by 2012, the category is worth looking into. But how well will they work for you? Read on to find out.
A gift registry is a sure way to get customers in the door. And if you play it right, you can really push those add-on sales. Here's what you need to do to set up and maintain a successful gift registry.
Does your store have an online avatar? If not, now is the time to get one. Find out how you can use the Internet to add credibility to your business and drive traffic to your store.
How you can convert 'annual' holiday customers into 'perennials' for 2007 and beyond.
An inviting atmosphere, unique products, popular collectibles and an attentive sales staff surely enhance customer satisfaction in gift shops. However, these factors alone aren't enough to keep your customers coming back. In fact, experts agree that most businesses lose an average of 20 percent of their customer base each year. One way to increase sales and retain customers is to develop a frequent buyer or loyalty program. In fact, various studies indicate that a mere 5 percent increase in customer retention can result in a 25 to 75 percent increase in profits.
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